Design & Thinking

I came across this interesting project, a documentary on design thinking, called Design & Thinking! They just finished a round of fundraising on Kickstarter and have been interviewing principals of this thing called design thinking (I said I'd get back to this theme often...) Well, so far so good. There's the prerequisite interview with IDEO's Tim Brown, Metropolis editor-in-chief Susan Szenasy, and Bill Moggridge of the Cooper-Hewitt. They're hitting all the marks. Sarcasm aside, it could be a really good film, or if this thing 'design thinking' isn't picked apart to discover what it really means, a kind of advertisement. I have hopes for the former. Here's what the filmmakers have to say:

"Design & Thinking" is a documentary exploring the idea of "design thinking"!

It will be one of the very few documentaries on design, and certainly the first about the impact design thinking has on the world.

Design Thinking was applied as a term and methodology by a design firm in 2008. It was received as a tool to solve every problem, from daily life decisions to business challenges to world hunger problems. Attention and debates followed; some insisted on design education in all K-12 schools, some declared it is just marketing tool for that firm, some hoped it would turn his company into Apple. Some said it's nothing new, just a new packaging of how creative people do things.

It's a work in progress for sure, but they seem to have a firm footing. Keep an eye out!